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Empirical findings show that meta tags is the most important criterion, followed by keywords, website design, site guide, linkage, and social media. Experts suggest that administrators of websites put the most emphasis on meta tags, though they must comprehensively take criteria into consideration when making decisions of SEO. Therefore, experts indicate that SEO of website A is an optimal example when implementing SEO for providing administrators of websites to achieve the greatest benefit of internet marketing.

Preceding studies pay most attention to introducing SEO and identifying the criteria that influence it. This paper thus proposes hybrid modified MCDM models and investigates the perspectives of employing experts for exploring these issues. Associating previous theoretical research with opinions of professional experts, this paper makes contribution to SEO for improving search engine ranking of websites which is not offered by previous research attempts.

In conclusion, this research utilizes hybrid modified MCDM models based on SEO to explore the subject for improving and evaluating search engine ranking. As time goes on, search engines will update their machine learning algorithms to diminish low value websites; therefore, further studies can overcome the limitations of this study by taking the latest factors into consideration and inviting various backgrounds of experts to make the research of SEO complete.

Skip to main content Skip to sections. Advertisement Hide. Download PDF. Artificial Intelligence Review pp 1—16 Cite as. Open Access. First Online: 28 June According to SEO, two dimensions impact on search engine ranking including internal website optimization and external website optimization. Dimensions Criteria Descriptions Internal website optimization D 1 Website design C 1 A collection of online content comprising applications and documents Meta tags C 2 A method for webmasters to supply search engines with information about their websites Keywords C 3 A term utilized as a keyword to retrieve documents on a search engine External website optimization D 2 Site guide C 4 A human-edited directory of the Web Social media C 5 The use of web-based and mobile technologies for interactive dialogue Linkage C 6 Links from other optimized websites to the related webpage.

Moreover, the practical experiences of experts are depicted as follows: consultants of SEO are highly skilled in various aspects of technology and web design, scholars of computer science are those who have the specialty of information engineering and the experience of teaching information technology, and managers of internet marketing specialize in marketing and advertising of websites. Information required for sufficient evaluation of SEO procedures and performance is collected utilizing interviews and filled suitable questionnaires.

The objects of questionnaire are experts, but not consumers for analyzing the consumer behavior. Therefore, the consensus of numbers of experts is needed to be tested. If the samples of experts increase, the degree of consensus will increase; in other words, the difference will decrease. The confidence level, reaching The inquisition is implemented in November DEMATEL technique is used to investigate the problems of interdependence and feedback among six criteria received from literature review.

At second, the normalized influence matrix K can be calculated utilizing Eq.

How To Do Keyword Research for Your Website and SEO

At third, the total influence matrix T is obtained using Eq. Open image in new window. The empirical results reveal that experts are much concerned with meta tags and keywords, yet less concerned with linkage and social media. The findings display that the level of influential weights are much higher in meta tags, keywords, and website design. Concretely, meta tags gains the highest point of 0.

Moreover, the level of influential weights of linkage and social media is relatively lower averaging 0. If comparison is made among dimension, experts regard meta tags as the most important criterion in the dimension of internal website optimization D 1. On the other hand, site guide is considered by experts as the most significant criterion in the dimension of external website optimization D 2. Obtained results ranked top one show that the criterion of meta tags is the most significant criterion for administrators of websites to implement SEO.

As far as dimensions are concerned, experts are much concerned with dimension of internal website optimization D 1 , because the mean score of it is much higher. The results confirm that website A, one of the websites of technology company in Taiwan, presents the smallest performance gap 0. It is followed by websites B 0. Consequently, according to the decision model of search engine ranking provided by this paper, administrators of websites are suggested to take website A as a reference when advancing search engine ranking based on SEO.

Dye K Website abuse for search engine optimization. Sustainability 8 7 CrossRef Google Scholar.

Search engine optimization - Wikipedia

Malaga RA Search engine optimization—black and white hat approaches. Adv Comput 78 1 :1—39 Google Scholar. Saaty TL Decision making with dependence and feedback: the analytic network process. For more on this topic, see our guide on categories vs tags and SEO best practices for sorting your content. By using categories and tags properly, you make it easy for your users to browse your website. Search engines assign each page on your website a score page authority. The recipe of this score is kept secret so that people cannot game the results.

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However, the most common signals of authority are links. You should make it a habit to interlink your own posts whenever possible. If you have multiple authors, then create a pre-publish blog post checklist that requires them to interlink at least 3 other blog posts.

This will help you boost your pageviews, increases the time users spend on your site, and ultimately will improve the SEO score of your individual blog posts and pages. Engaged users means more links back to your site, more traffic, and improved SEO. Spammers submit comments with bad links which could affect and even ruin your search rankings.

This is why we recommend everyone to start using Akismet. It is one of the two plugins that come pre-installed with every WordPress site, and it helps you combat comment spam.

If Akismet alone is unable to handle comment spam, then see these tips and tools to combat comment spam in WordPress. If your blog posts attract a lot of genuine, spam-free comments, then you should pat yourself on the shoulder for building such an engaging website! However, too many comments on a post can make it load slower which also affects your search engine rankings.

Keep reading below to find out more about how speed affects SEO. See our tutorial on how to paginate comments in WordPress. As mentioned above, links help search engines decide which pages are important. For good search rankings you need to make sure that you are getting more link juice from other websites than you are giving away. This helps you save link juice.

This will allow you to easily add nofollow to external links. By default, it shows the full article content on all these pages. Full articles also make your archive pages load slower.

How do search engines work?

Showing full articles everywhere also affects your page views. For example, users who subscribe to your RSS feed will be able to read the full article in their feed reader without ever visiting your website. For detailed instructions, see our guide on how to customize WordPress excerpts without coding.

Even if you follow all the WordPress SEO tips and best practices above, if your site is slow or gets taken down by a hacker, your search engine rankings will take a big hit. Web usability experts believe that users decide whether they want to stay or leave within few seconds of visiting a website. That means that as a website owner, you only have a few seconds to present your content and engage users.

Accessibility links

Search engines like Google admit that they rank faster websites higher than slow loading websites. Images are more engaging than text but they also take more time to load. If you are not careful with image sizes and quality, then they can slow down your website. See our guide on how to speed up WordPress by optimizing images for the web.

Another trick you can use to optimize your images for search engines is to use descriptive title and alt tags. These tags help search engines understand what your image is about. They also help users with visual impairment as their screen readers can read the alt and title tags to them.

If you are a photographer or add a lot of images to your WordPress site, then you need to use a gallery plugin. We recommend using Envira Gallery.


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Each week, Google blacklists around 20, websites for malware and around 50, for phishing. This means that the security of your WordPress site is crucial for good rankings. At WPBeginner, we use Sucuri to protect our website against attacks. This adds an additional security layer to your WordPress site. If you are using Bluehost , then you can purchase a SSL certificate. For step by step instructions, see our guide on how to get a free SSL certificate.

If you want a premium wildcard SSL certificate or just a regular certificate with security warranty, then we recommend using Domain. You also get a TrustLogo site seal to display on your site for added credibility. Go ahead and implement a few of these WordPress SEO tips, and you should see an increase in your traffic within a few months as the search engines process your changes. If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook. Trusted by over 1. Thank you.

You can add the same text in the title and alt text but for your description and caption, depending on your theme that information will be displayed for all visitors and is normally used to give more information about the image than the title. Best site for beginners and also for professionals and it is from a pakistani who is making us proud, so proud to see this, you are helping many people to change their life and the life around them you are definately a hero.

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